This is my must have waterproof mascara in my makeup bag. Its better than the many American drugstore ones I've tried. It holds the curl really well, keeping them in the shape my lash curler left them. Since its brown it gives my lashes a very natural, youthful, separated lash look because it doesn't darken the lashes. It doesn't clump up, it lasts all day, and it comes off with regular makeup remover.